Alice Drooghmans completed her university studies in business and economics in Belgium and went on to finish her formal education at the Institut Européen des Hautes Études International at the University of Nice, France. She was accepted by the Belgian Foreign Service and had an eight-year career in diplomacy and foreign relations.
In 1993 she startet her business career and has since been working for corporations and govermental organisations abroad, holding a leading postition in Moscow. After her stay of 5 years in Moscow, she founded her own agency Drooghmans International in 1999 with locations in Belgium and Germany. Alice has more than 15 years experiences in international marketing and communication consulting. She ran multinational campaigns for clients drawn from major business sectors such as Automobile, Energy, Finance, Biotechnology, Tourism, Culture, Food, Telecommunication and FDI.
Alice is specialized in cross-cultural strategic communications consultancy and in the developing market entry campaigns for the public and private sector.